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Why a Website is So Important for Real Estate Agencies?
In today’s digital environment, having a professional website for real estate isn’t just an additional sales channel. It’s a foundational tool that empowers agents, brokers, and developers to solidify their market positions.
Clients now often begin their property search online, comparing prices, reading reviews, and evaluating the reputation of an agency or developer. That’s why a strong online presence, backed by a functional site, can be the decisive factor in making
a sale. If you’re still wondering “should I make a website as a real estate agent?”,
the answer is clear: absolutely.
Let’s examine why every real estate agent needs a website, what essential pages your online resource should include, and how to generate leads, boost online real estate sales, and gain a sustainable competitive edge. In a highly competitive market,
an online platform becomes the primary tool for attracting your target audience
and showcasing available properties.
Behomes offers ready-made solutions for creating SEO-optimized sites that integrate seamlessly with a global real estate database.
Why a Website is So Important for Real Estate Agencies?
A 2021 report by the National Association of Realtors, “Real Estate
in a Digital Age”, noted that over 97% of homebuyers used online
resources at some point in their search. Furthermore, around 51%
of them found a suitable property specifically through online platforms.
Having your own website for real estate agents is more than just a digital “business card”; it’s a 24/7 showcase of your professionalism,
accessible from anywhere in the world. It helps you present your property listings, connect with potential buyers, and build your reputation.
To be truly effective, your website should meet key requirements:
Comprehensive Content
Include a property database with detailed information.
Modern Design
An intuitive interface that’s visually appealing and easy to navigate.
Responsive Layout
Ensure it works well on desktops, tablets, and smartphones.
SEO Optimization
Attract organic traffic from search engines.
Such a platform becomes a branded sales channel that works continuously to bolster your image and revenue.
What pages should a real estate website have?
If you want to create a truly effective online resource, think about convenience for the user and the goals of your business. Your site is your voice in the real estate market — a tool for establishing trust and attracting new leads.
Home Page
Give a concise, impactful presentation of your brand, emphasizing key benefits and your unique selling proposition.
Property Listings
The heart of all real estate websites for realtors is the listings section. Make sure to include an easy-to-use filter system (by price, property type, location), high-quality photos, 3D tours, and thorough descriptions. Clear navigation significantly improves the chances of converting a visitor into a client.
About the Agent or Company
Share your experience, achievements, and areas of specialization. Nothing builds trust like the testimonials of satisfied customers. Post real success stories and reviews from clients who have used your services — this helps potential buyers recognize that you’re a reliable professional with a proven track record.
Contact Page & Feedback Form
Quick, accessible ways to get in touch are crucial for successful online real estate sales. Provide a phone number, email, office address, and an easy-to-use contact form. The simpler it is to ask questions or schedule a meeting, the higher your conversion rate.
Blog or News Section
Here, you can publish tips for buyers and sellers, neighborhood overviews, and market analysis. It helps build trust and boost traffic, as search engines favor sites that regularly post fresh content.
Additional Sections (Resource Center, FAQ)
Depending on your specific business needs, you can add a resource center, guides, checklists, or a frequently asked questions page (FAQ). This not only simplifies the user experience but also reduces the burden on your sales team.
Ready-to-Use Property Database by Behomes
A well-thought-out site architecture, clearly structured sections, and relevant content form the sturdy foundation for promoting a real estate agency. But if you truly want your website to drive business growth, you should look into ready-made solutions.
Behomes offers a fully developed platform with a database of over 1,800 buildings, covering key markets such as:
Saudi Arabia
United Arab Emirates
(Dubai, Abu Dhabi, Sharjah, and more)
United States
For maximum clarity, these properties are categorized by:
Regions and Neighborhoods
Over 250 popular locations (Dubai Marina, Palm Jumeirah, Downtown, Yas Island in Abu Dhabi, etc.)
Developers
Damac, Shoba, Aldar, and others
Unified database of under-construction properties in Dubai
This approach simplifies navigation, speeds up the search for the right property, and increases customer satisfaction. As a result, your website goes beyond being a simple online “business card” and evolves into a tool that strengthens trust in your brand
and helps you compete in the international real estate market.
Content, SEO, and Functionality: Building a Successful Site with Behomes Behomes
Regularly updating your site content is essential for achieving higher search engine rankings. When people ask “what is the best site for real estate?”, they’re looking for a resource with updated listings, helpful articles, and user-friendly functionality. Publish materials that highlight the key features of your market and offer practical advice — this expands your reach and attracts your target audience.
However, creating informative, engaging content is only half the battle. Interactive solutions such as online mortgage calculators, 3D property tours, and easy-to-use viewing request forms transform casual visitors into real clients.
Behomes develops websites like a marketplace, complete with a search filter that adds value both for clients and search engines. This approach offers:
Unique Content
Over 3,000 pages, each one optimized for a specific search query to improve ranking.
Top Search Results
Pages are tailored to keywords, increasing your site’s visibility.
Clear Structure & Filtering
Users can easily find properties by neighborhood, developer, and more, boosting user satisfaction and conversion.