How to enhance the efficiency of advertise for real estate using digital marketing analytics tools on the Behomes platform and increase company profits
In the real estate field, when asked, "where to advertise real estate?" anyone will answer: on popular real estate portals. As of today, these include:
Аn audience of around 36 mln. people per year, with an average lead cost of 150–250 AED.
An audience of approximately 62 mln. people per year, with an average lead cost of 200–300 AED.
Where real estate is just one section. The total audience of all sections 84 mln. people per year, and the average lead cost is 100–200 AED.
А platform for real estate professionals with an audience of 12 mln. people per year and an average lead cost of 120–180 AED.
Behomes enables integration with all the listed platforms, not only combining their audiences to boost the effectiveness of digital advertising for real estate but also allowing you to moderate listings from a single interface, eliminating the need to duplicate information on each platform.
Join Behomes, gain access to the best digital marketing tools on the UAE market, and become part of a unified ecosystem for professionals: brokers, developers, and agencies.
It is not just a site for promote real estate listing but a multiple listing system (MLS) for managing all your properties in one place.
Among the digital marketing tools used by marketers, social media deserves special mention. Today, it is impossible to imagine promote real estate listing without them. These platforms have a vast audience, allowing you to achieve two essential goals:
Increase brand awareness;
Attract new clients.
If you aim to grow your business, be sure to consider real estate marketing strategies tailored to the features of each popular social network.
Which social networks are the most effective in real estate, how to generate the maximum number of leads from each, and how much does digital marketing pay in Dubai?
An ideal platform for showcasing real estate because visual content is its foundation. High-quality photos, videos, and live streams with virtual tours make this social network an indispensable channel for agents and brokers. With monthly traffic exceeding 1 billion worldwide.
Average lead cost is around 150–250 AED
Competition: High
In Instagram, collaboration with influencers from adjacent industries such as the automotive market, interior design, or tourism specialists will be most effective. In digital marketing in the UAE, this is a popular strategy. Consider the following approaches:
Collaborations, joint videos, or Reels that demonstrate a connection between your industries.
Host podcasts with experts and create numerous short clips (10-20 Q&A segments) to publish throughout the month. This will expand audience reach and build brand awareness.
Here, you gain not only an international audience with 2.8 billion monthly users but also the ability to fine-tune targeted advertising. This is another excellent platform for conducting property marketing campaigns in the UAE.
Average lead cost is around 200–300 AED
Competition: High
Always use targeting that considers the native language of your audience. This will help attract compatriots worldwide and reduce lead competition, which is very high in the UAE.
Always use Facebook’s linked platforms by activating the appropriate option in your ad manager.
When collecting leads, direct them straight to WhatsApp. This will generate more qualified inquiries, increase conversion rates, and simplify interactions.
A specialized social network for real estate professionals. The platform is designed to connect brokers, investors, and end buyers, providing access to modern digital marketing tools in the UAE for promoting and managing properties. With traffic exceeding 1 million users.
Average
Competition: Medium but growing
Use Behomes for advertising real estate listings and utilize Stories to promote both new builds and secondary market properties.
Include links to your profiles on other social networks (Instagram, Facebook, YouTube, and TikTok) to integrate all your marketing channels.
Thanks to Behomes’ convenient CRM system, you can manage your listings, communicate with clients, and grow your customer base.
A renowned platform for video content, offering unlimited opportunities to create unique content. With monthly traffic exceeding 2 billion users worldwide.
Average lead cost is around 180–280 AED
Competition: Medium
Record 1-2 podcasts per month with influencers from related industries such as tourism or finance and regularly post them on YouTube.
Use TrueView ads to boost reach and optimize videos for SEO promotion.
Set up paid advertising campaigns through Google Ads to increase reach and attract your target audience.
A platform that is rapidly gaining popularity thanks to short and dynamic videos, which are perfect for both entertainment and advertising content. With over 1 billion monthly users.
Average lead cost is around 100–200 AED
Competition: Low
You need entertaining content with a focus on interesting and unexpected moments. A captivating advertising message should be seamlessly integrated into an attention-grabbing video.
Create videos showcasing properties, post housing setup life hacks, or share client success stories, implementing your unique real estate promotion ideas.
All of the above, combined with effective advertising strategies and the ability to integrate all platforms with Behomes, are powerful digital marketing tools for business growth in the competitive UAE real estate market
To successfully promote real estate listings in the dynamic UAE market, you need innovative solutions
Behomes provides its clients with unique tools for SEO promotion, content marketing, and user interaction automation. We offer the creation of smart Telegram and WhatsApp bots, as well as APIs and websites with content that meets specific standards
A quality real estate digital marketing strategy must consider the specificity of the content and real estate promotion ideas, with a particular emphasis on content volume and uniqueness.
For instance, the Behomes database contains detailed information:
On more than 1,500 new developments.
On over 300 neighborhoods in the UAE.
On more than 300 developers.
Additionally, the site includes information about the seven largest cities in the UAE, including Ras Al Khaimah and others.
Each property, neighborhood, or developer has a unique URL, for example:www.luxuryrealestate.com/dubai-downtown-burj-khalifa. This structure improves the website’s search engine rankings, helping clients find desired properties faster and making your advertising for real estate listings more effective.
You can check out an example of our solution at the link:
How to optimize your content according to SEO requirements? Follow these 5 steps, and the Behomes platform is ready to assist you.
Use analytical tools to identify the most relevant queries for your business. Behomes provides ready-made semantics for promotion.
With Behomes' GPT solutions, you can generate unique texts that attract clients, meet SEO requirements, and implement some of the best real estate marketing ideas.
Configure titles, tags, URL structure, and page interlinking. Consider your business's local location by optimizing your site for Google Maps.
Publish your site on authoritative resources to improve its ranking in search engines.
Track results using Google Analytics. Keep in mind that 80% of traffic today comes from mobile devices, so pay special attention to site adaptability.
Our company offers a full range of services for real estate agencies
We create platforms with pre-configured SEO structures that include templates for all real estate properties.
Integrate our database into your website to provide clients with real-time updated information.
We offer digital marketing analytics tools to track user behavior and improve their site experience.
Chatbots are modern real estate marketing tools that save time on query processing and improve the efficiency of client interactions. Behomes offers unique solutions for automating sales funnels in the real estate industry, including smart Telegram and WhatsApp bots. Among other things, their use significantly increases response speed to client inquiries, a critical factor in the world of digital advertising for real estate.
We offer a free 1-day trial of our platform. If by the end of the trial, you decide not to continue, you won’t lose anything. From our experience, the platform’s functionality and intuitive interface quickly win over even skeptical brokers. Our CRM is designed to improve the efficiency of your business, and one test day is usually enough to prove that.
We identify 4 key functions:
Analyzing client requests and suggesting suitable options: buying a house, finding an office, investing in multiple apartments. You can immediately direct the client into the appropriate funnel in your CRM system.
Сhatbots excel at gathering data, classifying leads, and scheduling client meetings by integrating with Google Calendar. This is an essential feature for digital marketing in the UAE.
Use chatbots in your digital advertising for real estate to post your properties on platforms like Property Finder or Dubizzle, and provide quick, specific details about developers, neighborhoods, and properties.
Your clients will receive prompt real-time information, improving communication and increasing customer satisfaction.
"One-bedroom apartment in Emaar Downtown Views 1 starts from 2 million dirhams."
"Two-bedroom – from 3 million dirhams."
The client instantly receives all the necessary information.
We offer ready-to-use solutions whose functionality is based on three key principles:
You choose the bot settings that suit your needs. Your bot can:
Post only new buildings
Publish by one neighborhood, developer, or property per day.
Maintain activity in your channel, enhancing audience knowledge about the real estate market and testing the best real estate promotion ideas.
The Behomes platform adds 20 to 180 new properties weekly in regions such as MENA, the USA, Australia, and Singapore. Our chatbots automatically publish:
New buildings
Information about developers
Data on neighborhoods and properties
Each bot post can include a feedback button. Clients can ask additional questions, and you can gain new leads.
Ready-to-use real estate digital marketing tools from Behomes help reduce content creation time and increase conversion rates.
Time
Agents will have more time to focus on other tasks.
Knowledge
Your subscribers will expand their knowledge.
Lead
Chatbots are an excellent source of lead generation.
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Local SEO plays a crucial role in real estate promotion. Behomes helps agencies:
Rank high in local searches.
Enhance their Google My Business profile to boost visibility.
Integrate smart tools that simplify client interactions.
If you want to automate your sales and reduce time spent on routine tasks, contact Behomes
Our digital marketing tools will help you work faster, more efficiently, and increase your lead-to-deal conversion rate.
Click the button below to start implementing innovative tools today!
When considering advertising for real estate listings, including commercial real estate advertising, within the framework of modern digital marketing in the UAE, we cannot overlook a powerful tool for attracting, retaining clients, and increasing loyalty: email marketing.
In our business, you often hear the question: what type of marketing is best for real estate? We consider email marketing one of the best, and here’s why:
After the initial contact, you can continue communication by periodically sending notifications about new properties matching your lead's interests. At the same time, property owners benefit from receiving updates on the rising value of their assets, while potential buyers appreciate information about new listings in neighborhoods that meet their search criteria.
You can easily segment your audience and offer personalized content. For instance, send new leads materials about the city they’re interested in, its attractions, or new neighborhoods. For existing clients, provide summaries of the current market value of their property and favorable selling conditions.
Communication through email is perceived as one-on-one personal interaction and suits all age groups, from 20-year-old renters to 60-year-old investors. Email allows building long-term relationships with clients who value trust in their agent.
In all property marketing campaigns, following a set of rules is crucial. For email marketing, these include five sequential steps:
This involves collecting contact information from people who have agreed to receive your emails. Behomes offers ready-made templates for gathering subscriptions and integrating data into a CRM.
Plan the structure of your email campaign, including alerts about new properties, real estate market news, or tailored property suggestions.
Based on client segmentation, create personalized emails. For example, a monthly selection of new developments in Dubai for clients who expressed interest in new builds. Behomes provides unique email templates and access to a database of over 1,500 properties, 300 developers, and Dubai neighborhoods.
In real estate marketing, using a modern CRM is indispensable. With the Behomes CRM system, you can manage your email campaigns directly within the CRM:
Configure internal message funnels
Automatically send personalized offers
Analyze the effectiveness of your email campaigns
Every email should lead to a landing page where the user can take action: submit a request, book a viewing, or learn more about a property.
Control and management of sales funnels while maintaining communication with clients at every stage.
The ability to use digital marketing analytics tools to measure campaign effectiveness: open rate, click-through rate, and conversion rate.
Increased engagement through the personalization of emails for advertising real estate listings.
Building long-term and trusting relationships with clients through quality communication
Our solutions simplify the email marketing process for real estate agents. You get
Integration with services like MailChimp, Zoho Mail, and Linetach to make creating and managing email campaigns easier.
Access to our database, which can be used in your emails.
Ready-to-use email templates for various campaigns.
With Behomes CRM, you can manage all client communications from a single interface. Install Behomes CRM for free for 7 days and experience the advantages of Behomes in digital advertising for real estate firsthand.
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Expert support and management tools are essential not only for buyers but also for real estate agencies and developers in the modern UAE market. Behomes offers unique solutions for Real Estate Consulting and CRM marketing, aimed at simplifying and increasing the efficiency of your work.
Behomes provides consulting services for both real estate agents and developers, offering detailed analytics, recommendations, and ready-made solutions. Let’s look at real-life examples.
Choosing a Development Site
Dubai welcomes up to 150,000 migrants annually, while the market can offer only about 50,000 new units. This shortage creates significant opportunities for construction and investment. We offer:
Data analysis on average property prices, rents, and cost per sq. ft.
Forecasts for neighborhood development and recommendations for selecting locations for construction and investment.
To successfully launch, developers or real estate agencies must comply with the requirements of the main regulator – the Dubai Land Department (DLD) and its subdivisions:
Behomes provides a complete guideline for integration with regulators and setting up agencies.
RERA (Real Estate Regulatory Authority) – oversight of developers and agents.
Rental Dispute Settlement Center (RDSC) – management of rental disputes.
Real Estate Promotion and Investment Management – promotion and investment programs.
DLD e-services – digital services for transaction management.
Behomes’ analytics system helps:
Monitor market trends.
Calculate optimal prices for buying, selling, and renting.
Prepare personalized reports for developers and agencies.
Using our data, developers can plan their projects more accurately, reduce risks, and maximize profits.
Behomes offers ready calculations for new construction projects, including:
Cost analysis.
Profitability estimation.
What is a Successful Marketing Strategy in Real Estate? It’s the use of the best real estate marketing ideas combined with well-organized business management. Want to succeed in the UAE real estate market? Behomes specialists are ready to help you today!
Want to succeed in the UAE real estate market? Behomes specialists are ready to help you today!
What is a Successful Marketing Strategy in Real Estate?
It’s the use of the best real estate marketing ideas combined with well-organized business management.
In modern business, working with clients is impossible without a CRM system. Behomes has developed its own CRM, offering all the CRM marketing tools essential specifically for the real estate sector.
Build and segment your client base.
Set up email newsletters and SMS campaigns.
Automate sales processes.
In its CRM, Behomes has incorporated all the best real estate marketing ideas, and you only need to use the ready-made solutions we offer.
Today, real estate marketing strategies play just as significant a role as in the consumer goods and services industries. As in any market segment, you need to establish communication with your audience, understand their pain points, and offer solutions. By using CRM solutions, you can:
The Behomes system allows you to connect your email provider to create and manage campaigns.
Our CRM tracks campaign effectiveness, email open rates, and conversion rates.
Your entire team can access analytics on clients and transactions.
Additionally, Behomes plans to release updates enabling developers to manage projects through a unified platform, process financial reporting, and handle completion certificates. A new feature for automating document management and integrating with developer accounting systems will also be introduced soon.
Behomes provides comprehensive solutions for SEO, content marketing, and business automation. We understand the specifics of the real estate market and offer services that truly deliver results. With our API and ready-to-use websites, you can reduce client acquisition costs, increase organic traffic, and secure top positions in search engines.
We are ready to help you reach the next level, whether it’s the UAE, the USA, or Singapore markets. Click the button below and start your collaboration with us today!