Marketing for Real Estate Agents with Behomes: Maximize Deals and Attract New Clients
The real estate market is becoming increasingly competitive. To attract and retain clients, agents need more than experience — they require modern tools and a strategic approach. By leveraging digital marketing for real estate agents, it’s possible to optimize processes, reduce costs, and ensure a steady flow of high-quality leads. Behomes offers tailored solutions designed specifically for real estate professionals, helping them effectively implement marketing for realtors in practice
Why Marketing is Crucial in Real Estate
In an era where buyers increasingly rely on online resources, a strategic marketing plan is essential to maintaining a steady lead flow. Many ask: how do I market my new real estate business? For both new agents and experienced brokers, marketing for real estate agents is not a luxury — it’s a fundamental tool to stand out and build audience trust.
Effective marketing is pivotal for the success of real estate agents. According to Forbes, companies adopting innovative marketing strategies significantly boost profitability. For instance, SEO helps outshine competitors in search rankings and attracts organic traffic
to your business.
Statistics from Persuasion Nation reveal that high-quality images accelerate sales by 32%, while video content increases inquiries
by 403%.
Key Marketing Strategies for Real Estate Agents
In today’s highly competitive environment, effective marketing strategies for real estate agents are crucial for acquiring clients and driving sales growth. Below are proven approaches to help agents enhance their success:
Local Promotion Through SEO
SEO for real estate is a critical component of online marketing for real estate agents. It involves optimizing websites and content to rank higher in search engines like Google. Behomes provides ready-made websites with built-in SEO, including unique property content, user-friendly structures, mobile adaptation, and automatic data updates — simplifying promotion and ensuring a steady lead flow
PPC-advertising
PPC (pay-per-click) advertising allows you to pay only for clicks on your ads, making it one of the best marketing tools for realtors. It precisely targets
your audience and drives qualified traffic to your website. Use targeted paid ads to attract traffic, launch Google Ads to appear at the top of searches, leverage retargeting to re-engage visitors, and set up ads on social platforms like Facebook and Instagram for detailed audience targeting.
Content Marketing
Content marketing builds trust and attracts clients through informative blogs, video tours, and helpful guides. Use Behomes tools to create high-quality, SEO-optimized content efficiently. For example, real-time transaction analytics maps help track rental and property price changes by area
Social Media Marketing
Social media is a vital tool for marketing for new real estate agents, enabling quick brand establishment and client base expansion. Create visually appealing content: share professional photos, stories, and short videos showcasing property highlights. Use Facebook and Instagram advertising tools for precise targeting, and share expert articles on LinkedIn to build
a reputation as a reliable professional. Engage with your audience through comments, live streams, and useful content series to build trust and boost conversions
Email and SMS Marketing
Email marketing helps realtors maintain client relationships, attract new ones, and build loyalty. Segment your database by client type, automate notifications about new properties, personalize messages, and add interactive content like video tours. Complement email with SMS for instant delivery of urgent messages, such as meeting confirmations and reminders. Behomes simplifies this with integrations (e.g., MailChimp, Zoho Mail), templates, and analytics to track metrics like open rates and conversions
CRM Marketing
CRM marketing becomes more efficient with Behomes. The platform allows agents to segment client databases, automate email and SMS campaigns, and streamline sales processes. With integrated analytics, you can track campaign performance and make data-driven decisions
7 Steps to Create a Real Estate Broker Marketing Plan
Define Your Target Audience
Identify age, income, pain points, and fears. The clearer the profile, the easier it is to attract the right clients
Study Competitors
Analyze their offers and messages. Identify their strengths and uncover untapped market opportunities
Highlight Your Uniqueness
Formulate your unique value proposition (UVP) — what sets you apart and appeals to your audience
Refine Your Marketing Message
As part of your real estate broker marketing strategy, emphasize how you address client problems and highlight the benefits you offer, supporting your claims with specific case studies and testimonials from satisfied clients
Choose Channels
Invest in a user-friendly website, leverage email marketing, social media, and industry listings to maximize audience reach
Analyze Results
Track traffic, conversion rates, and lead costs. Behomes CRM gathers and segments client data, automates outreach, and helps refine strategies
Adjust the Plan
Regularly update promotional materials, images, texts, and channels to stay effective
Sign up now and take advantage of the opportunity to try Behomes free for 7 days!
5 Additional Marketing Ideas for Realtors: Tips from Behomes
Looking for marketing tips for real estate agents? Behomes shares proven marketing ideas and tools for realtors:
Social Media Collaborations
Partner with experts in related fields (interior design, mortgages, travel) to expand your audience reach
Optimize Your Website
Ensure user-friendliness, mobile adaptation, and SEO optimization
Launch Email Campaigns
Personalized emails build client loyalty and maintain interest. With Behomes CRM, send presentations and offers directly from deal cards for faster communication
Use Chatbots and Sales Funnels
Automate initial client inquiries and set up email campaigns to retain clients. Behomes offers pre-built sales funnels tailored to agent needs
Use Chatbots and Sales Funnels
Automate initial client inquiries and set up email campaigns to retain clients. Behomes offers pre-built sales funnels tailored to agent needs
Any questions?
Check out the FAQs
Still have unanswered questions and need to get in touch?
Many wonder, what is the best marketing for realtors? There is no universal answer, but the foundation lies in using multiple channels and analyzing effectiveness. A comprehensive strategy combines various promotion methods: online portals, social media, SEO-optimized websites, email campaigns, and targeted ads. Behomes supports this strategy with its
built-in CRM, ready-made websites, multi-listing system, and analytical tools, making routine processes simpler and marketing more effective
In the UAE, this term refers to properties that are under construction. It includes any units that have started being built but are not yet completed. The off-plan property segment can range from apartments with a completion date 5 years away to those ready in just a few months.